Building Better Financial Habits Since 2019

Started in a small Rayong office, we've grown into something we're genuinely proud of. What began as a simple spreadsheet solution has evolved into helping families across Thailand make sense of their money without the headache.

We're not financial gurus or investment advisors. Just a team that got tired of seeing people struggle with basic budgeting while complex financial products kept missing the point.

Early planning sessions that shaped our approach to family budgeting

How We Actually Got Here

Back in 2019, our founder was sitting with his cousin who'd just had their second kid. Great news, right? Except they were panicking about daycare costs and whether they could afford groceries that month. They had decent jobs. They weren't reckless spenders.

The problem wasn't income. It was visibility. They had no clear picture of where money was going each month. Banking apps showed transactions but not patterns. Budget apps were either too simplistic or felt like preparing tax returns.

That conversation led to building a simple tool for tracking family expenses with categories that actually matched how families spend. No corporate jargon. No complicated features that 90% of users would never touch.

Word spread through family friends in Rayong, then Bangkok. By 2021, we'd helped over 200 families get their finances in order. Not through magic formulas or aggressive saving plans. Just through making their money visible and understandable.

Six Years of Learning What Works

We've made plenty of mistakes. Here's what stuck.

2019

Started With Spreadsheets

Built custom Excel templates for five families. Learned that people wanted simplicity more than sophistication. The version with 30 features got abandoned. The one with 8 core functions got used daily.

2021

Moved Beyond Templates

Created our first web tool after people kept asking for something accessible from their phones. Focused on three things: tracking spending, setting category limits, and showing monthly comparisons.

2023

Added Real Guidance

Started offering one-on-one budget reviews. Not financial planning sessions. Just honest conversations about spending patterns and where adjustments might help. Response was overwhelming.

2025

Expanding Support

Now serving families across Thailand with both tools and personalized guidance. Still keeping things simple. Still avoiding unnecessary complexity that doesn't serve real families.

Who's Actually Behind This

We're a small team of seven people working from Rayong. Three of us handle the tech side, making sure our tools actually work. Two focus on helping families through budget reviews and answering questions. One manages operations. And one person keeps us all organized.

None of us came from finance backgrounds. Our team includes former teachers, a graphic designer who switched careers, and someone who used to run a small restaurant. That probably helps. We understand what it's like to manage a household budget because we're doing it ourselves.

We don't wear suits. Most days you'll find us in t-shirts, drinking too much coffee, and debating whether a feature we're building would actually help families or just add clutter.

Team member reviewing budget strategies

What Matters To Us

These aren't corporate values we printed on a poster. They're how we decide what to build and what to skip.

Clarity Over Features

Every time we consider adding something new, we ask: does this make budgeting clearer or more confusing? If it's the latter, we don't build it. Simple wins.

Real Conversations

When someone reaches out for help, they talk to an actual person on our team. Not a chatbot. Not a script. Just someone who'll listen and help figure things out together.

Practical Results

We measure success by whether families can stick to their budgets month after month. Not by how many features we ship or how impressive our dashboard looks.

Families working through their budgets together
Budget planning discussions and reviews
Practical budgeting tools in action

Ready To Get Your Budget Sorted?

We're not going to promise you'll save thousands or transform your financial life overnight. But we can help you see where your money goes each month and make adjustments that actually fit your life.

Our approach works because it's built around real family spending patterns, not theoretical budgeting rules. And if something isn't working for you, we'll adjust the approach until it does.

Most families who start working with us see clearer spending patterns within the first month. That's when the useful changes start happening.

Talk With Our Team